Perception Advisory
Research, strategy and content on your market, with a weekly brief and the terminal for your team.
It starts with a research project.
Step one
Before any retainer, we do one fixed-fee project on your market. You see the work, then you decide.
Fixed fee
A private read on your market, built for your product, sales or marketing team.
Credited to your first month if you sign up for Advisory within 14 days.
Fixed fee
A published report on your data and Perception's record.
Sample work: our section of Epoch VC's 2026 Bitcoin ecosystem report.
Sample deliverable
Built for your product, sales or marketing team: dated events like fundraises, partnerships and senior hires for sales, and what users ask for next to your peers for product.
Open full pages: Page 1 (opens in a new tab)Page 2 (opens in a new tab)
Who's in your market, what they launched, filed and said, and where you sit next to them.
The institutional holdings and flows that matter to your business, and where they moved.
Openings with a date on them: hires, filings, launches and announcements worth a call.
What to do next, ranked.
Fixed fee. It counts toward your first month if you move to Advisory within 14 days.
Perception Advisory
3-month minimum, then month to month with 30 days' notice.
Marketing, PR and communications
The record behind your research also shows what to say, who to say it to and when. We scope this work with you as part of Advisory.
Talk to us about communicationsYour story set against what peers, press and clients say, and the ground no one holds yet.
Op-eds, reports and LinkedIn posts for your executives, built on dated findings with sources.
The journalists who cover your space, what they wrote last, and angles they can use.
Timing and angles for your news, checked against what else lands that week.
Prep for calls and updates: what peers said, what analysts asked and what to address.
Where you were mentioned, how the story moved, and your share of the conversation against peers.
Every week
Dated findings from the record, each with its source and what to do about it, in your inbox every week.
Sample weekly brief, week of 5 Oct 2026Samsung Wallet picked Bastion for stablecoin custody, compliance and cross-border remittances, live on 82 million US Galaxy devices in late October.
Consumer apps now buy stablecoin custody from specialists, so there's a partner deal to bid on.
globenewswire.com (opens in a new tab)ESMA told EU crypto service providers to clear client exposure to unauthorized stablecoins within three months.
Any EU desk holding non-MiCA stablecoins for clients needs its exit plan by early January.
esma.europa.eu (opens in a new tab)ESMA asked how tokenized collateral works in central clearing. Responses are due 15 January 2027.
Firms that respond get a say in what collateral EU clearing houses accept.
esma.europa.eu (opens in a new tab)The terminal
Perception1,585mentions in this period
10 seats, included with Advisory
See the terminalClients
How teams use the Perception record in their own work.
Tracks competitor narratives and regulatory shifts across regions, and turns them into one view for leadership.
Picks content themes from live narrative data, and grew content reach and impressions 5-10x.
Runs competitive mention reports to sharpen client pitches, and landed Fortune and WSJ newsletter mentions for a client.
Builds its quarterly investor reports on Perception data, explaining what moved the market and why.
Sample work
Epoch's 2026 annual report on the Bitcoin ecosystem carries our "Bitcoin in the Media" section: 356,423 data points from 653 sources, 1 January to 30 December 2025.
Read the report
The Bitcoin Ecosystem, 2026 Annual ReportEpoch 2026 report · pp. 55-56 ↗Book a demo
Tell us about your market, then pick a time for a call about research or Advisory.