Case StudyInvestor Relations

How Relai turns market intelligence into investor-ready insights

Joel Kai Lenz, Head of Communications at Europe's largest Bitcoin exchange, uses Perception to power quarterly investor reports with data-backed market analysis.

hours saved weekly

investor reports powered

months of drivers tracked

Relai is Europe's largest Bitcoin-only exchange, enabling users across 30+ countries to buy, sell, and hold Bitcoin. The communications team translates complex market dynamics into clear narratives for investors, media, and customers.

Relai

Europe's largest Bitcoin exchange

IndustryBitcoin Exchange

RegionEurope (30+ countries)

Use CaseInvestor Communications

User

Joel Kai Lenz, Head of Comms

The Challenge

Explaining to investors what actually moved the price.

Joel's investor reports needed to correlate price movements with specific narratives, regulatory developments, and market events across October, November, and December. This meant manually piecing together information from dozens of sources, tracking sentiment shifts over time, and backing up every claim with credible references.

"I needed to back up our investor communications with actual sources and trends, not just gut feeling. The question was always: what drove the key results, and can I prove it?"

Joel Kai Lenz

Head of Communications, Relai

The Solution

From manual correlation to source-backed intelligence

Joel now uses Perception as his primary intelligence platform for investor communications, industry reports, and strategic planning. He tracks sentiment and trend data directly, bookmarks key events as they happen, and pulls source-backed analysis into shareholder reports.

Prepare investor reports

A source-backed investor report explaining the quarter.

Result

Data-backed investor communications that explain what happened and why.

How it works

When: The quarterly shareholder reporting cycle opens.
Sources: Bookmarked events, narrative trends, sentiment, Bitcoin price context, and source links.
Analysis: The workflow connects material price movements to the strongest documented events and narratives from the quarter.
Schedule: Quarterly, with event capture throughout the period.

Plan relevant content

A cited topic brief for the content team.

Result

Messaging aligned with what is actually resonating in the market.

How it works

When: The weekly content planning cycle begins.
Sources: Perception trend analysis, narrative momentum, clustered topics, and cited references.
Analysis: The workflow ranks the narratives gaining enough momentum to guide current content.
Schedule: Weekly.

Respond to reputational risks

A rapid-response brief for customer and communications action.

Result

Proactive crisis response. During December's quantum computing FUD, Relai sent a special report to users considering canceling savings plans.

How it works

When: Breaking mentions creates a cancellation or reputation risk.
Sources: Outlet participation, mention volume, narrative spread, sentiment, and linked sources.
Analysis: The workflow measures how far the story has spread and which response deserves priority.
Schedule: Event triggered.

Find relevant reporters

A targeted reporter list with evidence for each match.

Result

Targeted media relationships with journalists whose mentions aligns with Relai's positioning.

How it works

When: The communications team needs a relevant reporter for an outreach angle.
Sources: Journalist mentions history, recurring topics, outlet context, and source articles.
Analysis: The workflow matches the topic to reporters with a documented history of covering it with nuance.
Schedule: Per outreach cycle.

The Results

From manual research to provable intelligence

Before Perception

Manual event-to-price correlation

Hours spent sourcing claims

Reactive crisis response

Investor reports based on memory

Fragmented market understanding

With Perception

Pre-tracked sentiment by month

Source links ready for reports

Early signal detection

Data-backed shareholder updates

Continuous market intelligence

"I bookmarked key events throughout the quarter, tracked trend sentiment by month, and used the links directly in our investor report. I didn't just know what drove the results. I could prove it."

Joel Kai Lenz

Head of Communications, Relai

Looking Ahead

Building the full intelligence picture for investors

Joel is expanding his use of Perception to include research-driven sentiment analysis for future investor outlooks. He plans to incorporate data from crypto research firms tracked by Perception alongside financial and social media sentiment to give investors a comprehensive view of where market intelligence points next.

"For the shareholder update going forward, I want to use more of the sentiment data. Here's what financial media says, here's what crypto media says, here's what the research firms are seeing. And this is our outlook based on all of it."

Joel Kai Lenz

Head of Communications, Relai

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