How Relai turns market intelligence into investor-ready insights
Joel Kai Lenz, Head of Communications at Europe's largest Bitcoin exchange, uses Perception to power quarterly investor reports with data-backed market analysis.
5+
hours saved weekly
Q4
investor reports powered
3
months of drivers tracked
Relai is Europe's largest Bitcoin-only exchange, enabling users across 30+ countries to buy, sell, and hold Bitcoin. The communications team translates complex market dynamics into clear narratives for investors, media, and customers.
Relai
Europe's largest Bitcoin exchange
Joel Kai Lenz, Head of CommsThe Challenge
Explaining to investors what actually moved the price.
Joel's investor reports needed to correlate price movements with specific narratives, regulatory developments, and market events across October, November, and December. This meant manually piecing together information from dozens of sources, tracking sentiment shifts over time, and backing up every claim with credible references.
"I needed to back up our investor communications with actual sources and trends, not just gut feeling. The question was always: what drove the key results, and can I prove it?"
Joel Kai Lenz
Head of Communications, Relai
The Solution
From manual correlation to source-backed intelligence
Joel now uses Perception as his primary intelligence platform for investor communications, industry reports, and strategic planning. He tracks sentiment and trend data directly, bookmarks key events as they happen, and pulls source-backed analysis into shareholder reports.
Quarterly Investor Reports
- Trigger
- The quarterly shareholder reporting cycle opens.
- Perception data
- Bookmarked events, narrative trends, sentiment, Bitcoin price context, and source links.
- Reasoning
- The workflow connects material price movements to the strongest documented events and narratives from the quarter.
- Output
- A source-backed investor report explaining the quarter.
- Schedule
- Quarterly, with event capture throughout the period.
Business result
Data-backed investor communications that explain what happened and why.
Strategic Content Planning
- Trigger
- The weekly content planning cycle begins.
- Perception data
- Perception trend analysis, narrative momentum, clustered topics, and cited references.
- Reasoning
- The workflow ranks the narratives gaining enough momentum to guide current content.
- Output
- A cited topic brief for the content team.
- Schedule
- Weekly.
Business result
Messaging aligned with what is actually resonating in the market.
Crisis Communications
- Trigger
- Breaking coverage creates a cancellation or reputation risk.
- Perception data
- Outlet participation, coverage volume, narrative spread, sentiment, and linked sources.
- Reasoning
- The workflow measures how far the story has spread and which response deserves priority.
- Output
- A rapid-response brief for customer and communications action.
- Schedule
- Event triggered.
Business result
Proactive crisis response. During December's quantum computing FUD, Relai sent a special report to users considering canceling savings plans.
Media Intelligence
- Trigger
- The communications team needs a relevant reporter for an outreach angle.
- Perception data
- Journalist coverage history, recurring topics, outlet context, and source articles.
- Reasoning
- The workflow matches the topic to reporters with a documented history of covering it with nuance.
- Output
- A targeted reporter list with evidence for each match.
- Schedule
- Per outreach cycle.
Business result
Targeted media relationships with journalists whose coverage aligns with Relai's positioning.
The Results
From manual research to provable intelligence
Before Perception
With Perception
"I bookmarked key events throughout the quarter, tracked trend sentiment by month, and used the links directly in our investor report. I didn't just know what drove the results. I could prove it."
Joel Kai Lenz
Head of Communications, Relai
Looking Ahead
Building the full intelligence picture for investors
Joel is expanding his use of Perception to include research-driven sentiment analysis for future investor outlooks. He plans to incorporate data from crypto research firms tracked by Perception alongside financial and social media sentiment to give investors a comprehensive view of where market intelligence points next.
"For the shareholder update going forward, I want to use more of the sentiment data. Here's what financial media says, here's what crypto media says, here's what the research firms are seeing. And this is our outlook based on all of it."
Joel Kai Lenz
Head of Communications, Relai
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