The Perception identity
Brand gallery
Logos, artwork, and the essentials for using Perception.
SVG + transparent PNG · No signup
01 / Graphic studies
Graphic art, in motion
Six compositions for covers, websites, and editorial work. Choose a study to see it move.
Still preview · reduced motion
Tiled curves
Turning points
A modular composition for analysis pages and editorial covers.
Editable SVG · 1,200 × 1,200 PNG
All six studies, ready for your next project.
Download the collectionProduct / In use
Inside the Perception app
Interactive examples of Research, Briefing, Narratives, and Brains. Select a workflow and follow the sources through it.
PerceptionAdd to watchlistTeam
SearchCoinbaseCategoryAll categoriesChannelAll channelsSourceAll sourcesPeriod30D
FeedReporters & thought leadersInsights
How the Coinbase story spread Aug 28–Sep 26
Exclude owned media
1,585mentions in this period
VolumeSource activity
Interactive product examples · Replay the sequence
Explore the platform02 / Identity
Logo downloads
Use the full logo wherever space allows. The pixel-P works on its own at smaller sizes.
SVGs scale to any size. PNGs have transparent backgrounds. Every version is included in the logo pack.
03 / In use
A wider field of view
One identity across artwork, social, websites, and email. Example copy and data are illustrative.
04 / Research
A cover for every report
Each research post has its own cover, made from the seven graphic families. Covers next to each other never share a family.
Bitcoin and AI: what the data shows
Why Your Comms Plan Is Wrong
The Bitcoin Canary
My trust in you is broken
The 32 Bitcoin That Ended the Conviction Era
The public web is dead
Bitcoin just graduated.
Seven governments made the same move last week.
Why Is Wall Street Building While Everyone Else Is Panicking?
What Happens When Mainstream Media Watches Bitcoin Without a Frame
The Insiders Are Bearish. The Suits Are Buying.
The Market Crashed 45%. The Infrastructure Didn't Notice.
Crime Coverage Spiked 271%. Here's Why.
Bitcoin in the Media: 2025 Year-End Report
Standing on a Shrinking Island
The Wrong Story: What 354,000 Media Mentions Reveal About Bitcoin in 2025
The 6.7x mainstream media coverage gap (Q3 Report)
📈 Perception Quarterly: Hidden In Plain Sight
Why I just left my VP job to build in the chaos
Q2 2025 Crypto Media Bitcoin Coverage Report
Q2 2025 Mainstream Media Bitcoin Coverage Report
These Outlets Shaped Bitcoin’s Narrative in May.
About the FT’s Bitcoin Coverage
Q1 2025 Mainstream Media Bitcoin Coverage Report
05 / Color
Four essential colors
Blue for emphasis. Paper and ink for space and clarity. Select a swatch to copy its value.
06 / Typography
Clear at every scale
Geist carries the message. Necto Mono gives structure to source labels, dates, and code.
Geist
A clear point of view.
Headlines, body copy, and controls.
Necto Mono
Source / 001
September 23, 2026
Useful detail, in its place.
07 / Usage
Give the identity space
Keep the geometry. Use the supplied files at their original proportions and colors.
Leave clear space. Keep at least half a mark-width free around the logo.
Keep type intact. Set a whole headline in one color on a clear background.
Let the subject lead. Choose a graphic that fits the message and preserve its proportions.