For PR and communications
Narrative detection for PR and comms agencies
Narrative monitoring for crypto communications teams. See which stories are building, who is writing them, and the sources behind each one.
Connect Perception through MCP. The dashboard comes with Perception Advisory.
Used Perception integration, used a tool
- Searching available tools: Perception narrative momentumResult
Perception narrative momentumResult- Perception search mentionsResult
- Done
Coinbase brings its everything exchange to AI agents
An executive’s signal
Brian Armstrong says customers can trade stocks through the Coinbase MCP, bringing the everything exchange to agents.
A launch the same day
Coinbase added fixed-rate loans against bitcoin through Morpho Midnight, alongside its existing variable-rate loans.
A theme to investigate
Both sources point toward Coinbase widening what customers and their agents can do from one account.
2 sources
[1] Brian Armstrong · X @brian_armstrong22 Sep 2026[2] Morpho · launch announcement22 Sep 2026The shared theme is an interpretation of these two sources.
Claude is AI and can make mistakes. Please double-check responses.
Illustrative chat. Saved research · 27 Sep 2026
Ask your own question with Perception connected to your AI.
The Perception app
See every mention of your company
Search a company, person, or topic in the Perception app. Each day of coverage opens to its headlines, outlets, and authors, so you can check the record before a pitch or a response.
The dashboard comes with Perception Advisory.
PerceptionHow the Coinbase story spread Aug 28–Sep 26
1,585mentions in this period
Agency workflow
How narrative detection works for an agency
Take a client in stablecoin payments. In Claude, ChatGPT, Cursor, or another MCP client, ask which stories are shaping mentions of that category. Perception returns a theme, the companies involved, and the source articles with dates.
- 01Connect the Perception MCP server to the AI client your team already uses.
- 02Ask which stories are driving mentions in the client category, with a date range.
- 03Open the cited articles. Check outlet, byline, date, and framing before you brief the client.
- 04Compare the client with a named competitor set, then keep the source trail in the pitch or weekly note.
The example above follows Brian Armstrong’s post on trading stocks through the Coinbase MCP and the fixed-rate loan launch the same day. The shared theme is Coinbase widening what customers and their agents can do from one account. It is a worked example of the workflow, built from public sources.
Used Perception integration, used a tool
- Searching available tools: Perception search mentionsResult
- Perception search mentionsResult
- Done
Jeff John Roberts · Fortune
A relevant published article
Roberts covered the Microsoft and Coinbase takedown of the EvilTokens phishing network on 22 September.
The angle to review
The article explains how EvilTokens sold a do-it-yourself phishing kit over Telegram aimed at Microsoft Outlook accounts.
1 source
Jeff John Roberts · Fortune byline22 Sep 2026One relevant byline, confirmed in the article retrieved through Perception. Read the work before deciding whether to contact the reporter.
Claude is AI and can make mistakes. Please double-check responses.
Illustrative chat. Saved research · 27 Sep 2026
Ask your own question with Perception connected to your AI.
Narrative monitoring
Narrative monitoring across outlets and sources
Follow a theme over a defined window: how much it is discussed, who discusses it, and how the framing changes. Review the result in your AI client or in the paid Perception dashboard.
For the method behind theme extraction, see crypto narrative analysis. For outlet and source context, see crypto media intelligence.
Compare crypto narrative trackersJournalist insights
Mentions and journalist insights for the next pitch
Look up published bylines about a company, competitor, or category. Read the actual articles before you build a media list.
Compare journalist tracking toolsUsed Perception integration, used a tool
- Searching available tools: Perception search mentionsResult
- Perception search mentionsResult
- Done
One launch, three useful sources
Morpho explains the product: USDC borrowed against BTC, with the rate and repayment date fixed from the outset.
The Block reports that Coinbase added fixed-rate loans through Morpho Midnight.
Yahoo Finance carries the launch in its crypto markets coverage.
3 sources
[1] Morpho · launch announcement22 Sep 2026[2] The Block · product reporting22 Sep 2026[3] Yahoo Finance · markets coverage22 Sep 2026Selected mentions retrieved through Perception on 27 Sep 2026.
Claude is AI and can make mistakes. Please double-check responses.
Illustrative chat. Saved research · 27 Sep 2026
Ask your own question with Perception connected to your AI.
Perception MCP
Connect narrative detection through MCP
Perception’s MCP server is the main way to run this work. Add it to Claude, ChatGPT, Cursor, or another MCP client, then ask about a company, a category, or a journalist beat.
The dashboard comes with Perception Advisory. See the MCP setup guide for the connection steps.
Open the MCP setup guideCase study
"I ran a coverage report showing one of my clients' specific category, with a competitive analysis that put them on top. I used that data to pitch the trend to reporters I've worked with before, offered up commentary from my spokespeople, and got two of my clients featured in an article about why the category was growing."
Phil LeRoy
Founder, 21M Communications
How 21M Communications turns data into earned media
21M Communications uses reports comparing company mentions to find a category trend and support pitches to reporters.
Hours
to pivot a client narrative
2
clients placed in one article
Fortune
& WSJ mentions
FAQ
Questions about narrative detection
What is narrative detection for PR and comms agencies?
Narrative detection finds the themes that recur across mentions of a company or category, then shows the sources behind them. Perception returns dated findings with original links so a team can check the story before pitching or briefing.
What is narrative monitoring?
Narrative monitoring follows those themes over a defined window: how much they are discussed, who discusses them, how they are framed, and what changed. Use the result to prepare a communications brief with cited mentions.
How does an agency run narrative detection in practice?
Connect Perception to Claude, ChatGPT, Cursor, or another MCP client. Ask about a client category, open the cited articles, compare companies, and keep the source trail in the pitch or update. The dashboard comes with Perception Advisory.
How do journalist insights fit narrative monitoring?
Look up published bylines and outlet context for a company, competitor, or category. Read the articles, then decide who belongs on a media list.
How do I try Perception?
The Perception terminal comes with Perception Advisory, with 10 seats included. Book a demo to see it. REST API access comes with the paid plans.
Run narrative detection on your next brief
Connect MCP, ask about a company or category, then review the articles behind the answer.