Crypto media intelligence
See who covered your company, how the story was framed, and what changed across the outlets that matter to you.
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Make mentions useful to your team
Company news is scattered across trade publications, financial media, social posts, and interviews. A useful brief on mentions brings the relevant accounts together with publication dates and sources.
Use Perception to compare mentions across outlets and companies, investigate tone, and prepare a sourced update.
Sources you can search
- News outlets. 480+ crypto-native, financial, mainstream, and tech publications. CoinDesk, The Block, Bloomberg, Reuters, FT, WSJ, and the long tail of regional and niche outlets that often break stories first.
- Social media. Posts from 1,125 accounts on X and 421 on LinkedIn, plus Reddit and other community threads. We track specific accounts and conversations.
- Podcasts and YouTube. Full transcripts from 190+ podcasts and YouTube channels. Conference keynotes, panel discussions, and interviews, all searchable by entity and topic.
- Earnings calls. Quarterly transcripts from 60+ publicly-traded crypto companies. Every mention of Bitcoin, stablecoin strategy, or regulatory risk is tagged and sentiment-scored.
- Regulatory filings. SEC enforcement actions, congressional hearing transcripts, central bank publications, and policy documents from 50+ regulators and policy bodies.
- Analyst research. Consensus ratings, price targets, and upgrade/downgrade activity for 70+ crypto stocks. Track where Wall Street agrees and disagrees with the market.
- Open-source development. Release notes and significant PRs from 180+ tracked repositories. Bitcoin Core, Lightning, Ethereum, and major protocols.
What you can learn
Mention tone. Explore the tone of matching mentions by company, topic, and outlet. Read the supporting sources before interpreting a change.
Outlet profiling. Know which outlets cover your space, how often they publish, their average sentiment lean, and which topics they focus on. Understand whether CoinDesk has been more bearish on DeFi this quarter, or whether Bloomberg's crypto desk has shifted their mentions mix. This is essential for media planning and journalist targeting.
Narrative extraction. AI identifies the macro narratives forming across hundreds of articles. "Institutional adoption accelerating," "Stablecoin regulation taking shape," "Mining profitability under pressure." Each narrative has a momentum score, top sources, and a timeline showing how it evolved. You can track whether your company is part of the narratives you want to be associated with.
Competitive benchmarking. Compare mention volume, sentiment, outlet distribution, and narrative association across 2-5 companies simultaneously. See which competitors get more mentions, from which outlets, and with what tone. Identify gaps in your media strategy by seeing where competitors are covered but you're not.
Use mentions across your team
PR and communications teams come here for the outlet layer: build media lists from live mentions data (who covers your space, how often, and with what tone), target the journalists already writing about your category, and follow a story as it propagates from crypto-native outlets to the mainstream press.
Investor relations teams monitor analyst sentiment and earnings mentions across all outlets, compare their company's media positioning to peers, and track how key disclosures (Bitcoin holdings, regulatory filings, product launches) are received. Mentions metrics and sentiment trends export into board-ready reports.
Research and compliance teams track regulatory mentions and enforcement narratives, monitor how specific regulatory actions are framed across outlets, and search the full media archive by topic, entity, or date.
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