How Bitcoin Well Drives 5-10x Content Reach
Carl Frisko, Head of Marketing at Bitcoin Well, integrated Perception's real-time narrative intelligence to scale share of voice, replacing hours of manual monitoring and aligning messaging with live market attention.
Manual Scans
replaced workflow
0x
reach multiplier
0+
active API requests
Bitcoin Well
Non-Custodial Bitcoin Services
Carl Frisko, Head of MarketingThe Challenge
Replacing manual monitoring with automated trend validation
Bitcoin Well is focused on making Bitcoin easy to use and understand for everyday consumers. To drive traffic and sign-ups, their marketing team relies heavily on publishing relevant, timely educational content.
However, keeping up with the rapid pace of the Bitcoin ecosystem meant spending hours each day manually scanning newsletters, social feeds, and forum discussions.
Without aggregate real-time narrative metrics, tracking the lifecycle of breaking stories required significant manual resources, making it challenging to optimize campaign timing and capitalize on immediate interest windows.
"Plugging Perception into our workflow gave our marketing team an immediate edge. By tracking competitive media narratives as they break, we can align our messaging with where the market's attention is actually going. It replaced hours of manual monitoring and amplified our content reach by 5-10x."
Carl Frisko
Head of Marketing, Bitcoin Well
The Solution
A unified pipeline for Bitcoin narrative data
By integrating the Perception MCP server directly into their content creation process, Bitcoin Well automated their entire industry scan. The team can now instantly search real-time sentiment data and track the lifecycle of breaking Bitcoin stories, allowing them to draft campaigns that align perfectly with the community’s active focus.
Real-Time Trend Discovery
Queries the Perception database via MCP to find which Bitcoin themes (e.g., self-custody, regulatory changes, or transaction utility) are seeing a surge in coverage.
Replaced manual research with automated narrative data streams.
Message Alignment Audits
Audits drafted campaign copy against active market narratives to ensure messaging resonates with current audience sentiment and addresses live concerns.
Clear data-backed alignment with market attention.
Viral Window Capture
Tracks breaking news and sentiment shifts immediately, enabling the team to publish highly relevant educational content while the topic is at peak-interest.
Amplified content reach and tweet impressions by 5-10x.
Executive Reporting
Generates automated weekly briefs for CEO Adam O'Brien to track brand visibility, share of voice, and public sentiment within the broader Bitcoin media space.
Unified brand intelligence for both the marketing team and executive suite.
The Results
From manual monitoring to verified reach
Before Perception
With Perception
"Perception lets us track breaking Bitcoin industry context and monitor exactly how narratives are developing. We can align our content strategy with live interest trends and expand our reach dynamically."
Carl Frisko
Head of Marketing, Bitcoin Well
Deploy narrative intelligence infrastructure with Perception
See how you can connect real-time narrative intelligence directly into your analysis and agent stacks.