Case StudyEnterprise

How Bitcoin Well drives 5-10x content reach

Carl Frisko uses Perception to follow market mentions and plan Bitcoin Well's content.

Manual Scans

replaced workflow

10x

reach multiplier

TSX.V: BTCW

Bitcoin Well

Non-Custodial Bitcoin Services

IndustryBitcoin Services & Utility

RegionNorth America (Canada, US)

Use CaseNarrative-Driven Marketing

User

Carl Frisko, Head of Marketing

The Challenge

Replacing manual monitoring with automated trend validation

Bitcoin Well is focused on making Bitcoin easy to use and understand for everyday consumers. To drive traffic and sign-ups, their marketing team relies heavily on publishing relevant, timely educational content.

However, keeping up with the rapid pace of the Bitcoin ecosystem meant spending hours each day manually scanning newsletters, social feeds, and forum discussions.

Without real-time narrative metrics, tracking a breaking story's lifecycle took hours of manual work, and campaign timing suffered for it.

"Plugging Perception into our workflow gave our marketing team an immediate edge. By tracking competitive media narratives as they break, we can align our messaging with where the market's attention is actually going. It replaced hours of manual monitoring and amplified our content reach by 5-10x."

Carl Frisko

Head of Marketing, Bitcoin Well

The Solution

A unified pipeline for Bitcoin narrative data

By integrating the Perception MCP server directly into their content creation process, Bitcoin Well automated their entire industry scan. The team can now instantly search real-time sentiment data and track the lifecycle of breaking Bitcoin stories, allowing them to draft campaigns aligned with the community’s active focus.

Find emerging themes

A ranked list of source-backed themes for content planning.

Result

Replaced manual research with automated narrative data streams.

How it works

When: The content team needs the strongest current Bitcoin theme.
Sources: Perception MCP trend and mention data for self-custody, regulation, transaction utility, and adjacent topics.
Analysis: The workflow compares momentum in mentions and selects themes with a clear current signal.
Schedule: Run at the start of a research cycle.

Review campaign messages

A message-alignment audit with cited evidence.

Result

Clear data-backed alignment with market attention.

How it works

When: A campaign draft is ready for review.
Sources: Active market narratives and current audience sentiment from Perception.
Analysis: The workflow compares the draft against the topics and concerns receiving attention.
Schedule: Per campaign draft.

Respond to breaking stories

A timely content angle with source evidence.

Result

Amplified content reach and tweet impressions by 5-10x.

How it works

When: Breaking news or a sharp sentiment shift appears.
Sources: Current mention volume, sentiment movement, and supporting sources.
Analysis: The workflow identifies whether the topic has enough momentum for an immediate educational response.
Schedule: Event triggered.

Brief the leadership team

A weekly executive brief for CEO Adam O'Brien.

Result

Unified brand intelligence for both the marketing team and executive suite.

How it works

When: The weekly executive reporting window opens.
Sources: Brand visibility, share of voice, sentiment, and broader Bitcoin media context.
Analysis: The workflow separates material weekly changes from repeated mentions.
Schedule: Weekly.

The Results

From manual monitoring to verified reach

Before Perception

Manual tracking of newsletters and social feeds

Relying on legacy search terms and manual curation

Delayed recognition of emerging narrative windows

Resource-intensive content research cycles

Campaign optimization constrained by manual parsing

With Perception

Instant query access via the MCP server

Data-backed validation of trending themes

Capturing breaking narrative windows on day one

Automated trend reports sent to leadership

5-10x increase in organic social impressions

"Perception lets us track breaking Bitcoin industry context and monitor exactly how narratives are developing. We can align our content strategy with live interest trends and expand our reach dynamically."

Carl Frisko

Head of Marketing, Bitcoin Well

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