How Bitcoin Well drives 5-10x content reach
Carl Frisko, Head of Marketing at Bitcoin Well, integrated Perception's real-time narrative intelligence to scale share of voice, replacing hours of manual monitoring and aligning messaging with live market attention.
Manual Scans
replaced workflow
10x
reach multiplier
Bitcoin Well
Non-Custodial Bitcoin Services
Carl Frisko, Head of MarketingThe Challenge
Replacing manual monitoring with automated trend validation
Bitcoin Well is focused on making Bitcoin easy to use and understand for everyday consumers. To drive traffic and sign-ups, their marketing team relies heavily on publishing relevant, timely educational content.
However, keeping up with the rapid pace of the Bitcoin ecosystem meant spending hours each day manually scanning newsletters, social feeds, and forum discussions.
Without real-time narrative metrics, tracking a breaking story's lifecycle took hours of manual work, and campaign timing suffered for it.
"Plugging Perception into our workflow gave our marketing team an immediate edge. By tracking competitive media narratives as they break, we can align our messaging with where the market's attention is actually going. It replaced hours of manual monitoring and amplified our content reach by 5-10x."
Carl Frisko
Head of Marketing, Bitcoin Well
The Solution
A unified pipeline for Bitcoin narrative data
By integrating the Perception MCP server directly into their content creation process, Bitcoin Well automated their entire industry scan. The team can now instantly search real-time sentiment data and track the lifecycle of breaking Bitcoin stories, allowing them to draft campaigns aligned with the community’s active focus.
Real-Time Trend Discovery
- Trigger
- The content team needs the strongest current Bitcoin theme.
- Perception data
- Perception MCP trend and coverage data for self-custody, regulation, transaction utility, and adjacent topics.
- Reasoning
- The workflow compares coverage momentum and selects themes with a clear current signal.
- Output
- A ranked list of source-backed themes for content planning.
- Schedule
- Run at the start of a research cycle.
Business result
Replaced manual research with automated narrative data streams.
Message Alignment Audits
- Trigger
- A campaign draft is ready for review.
- Perception data
- Active market narratives and current audience sentiment from Perception.
- Reasoning
- The workflow compares the draft against the topics and concerns receiving attention.
- Output
- A message-alignment audit with cited evidence.
- Schedule
- Per campaign draft.
Business result
Clear data-backed alignment with market attention.
Viral Window Capture
- Trigger
- Breaking news or a sharp sentiment shift appears.
- Perception data
- Current coverage volume, sentiment movement, and supporting sources.
- Reasoning
- The workflow identifies whether the topic has enough momentum for an immediate educational response.
- Output
- A timely content angle with source evidence.
- Schedule
- Event triggered.
Business result
Amplified content reach and tweet impressions by 5-10x.
Executive Reporting
- Trigger
- The weekly executive reporting window opens.
- Perception data
- Brand visibility, share of voice, sentiment, and broader Bitcoin media context.
- Reasoning
- The workflow separates material weekly changes from repeated coverage.
- Output
- A weekly executive brief for CEO Adam O'Brien.
- Schedule
- Weekly.
Business result
Unified brand intelligence for both the marketing team and executive suite.
The Results
From manual monitoring to verified reach
Before Perception
With Perception
"Perception lets us track breaking Bitcoin industry context and monitor exactly how narratives are developing. We can align our content strategy with live interest trends and expand our reach dynamically."
Carl Frisko
Head of Marketing, Bitcoin Well
Put live narratives behind your next campaign
See which stories are breaking, which themes are surging, and time your content to match. Free MCP access, no credit card.