How BitGo Tracks Competitor Narratives and Regulatory Shifts
Ivy Galindo, Lifecycle Lead at BitGo, replaced legacy media monitoring with Perception to power real-time narrative tracking and regional positioning analysis.
Sprout Social
legacy tool replaced
Codex & Claude
MCP stack integrated
Global Markets
positioning analysis
BitGo is a prominent institutional digital asset infrastructure provider. In January 2026, BitGo completed its traditional IPO, marking a significant milestone that expanded communication demands across multiple jurisdictions.
BitGo
Institutional Digital Asset Custody
Ivy Galindo, Lifecycle LeadThe Challenge
Legacy tools show numbers, not the actual industry context
As a public company, BitGo needed to track how it was covered, what competitors were doing, and how narratives formed across different regions.
Legacy media monitoring tools only count mentions and engagement metrics: they do not show what the market is actually saying, or why sentiment is shifting.
"When comparing Perception side by side with Sprout Social, the difference is context. Sprout shows you quantitative metrics, but it lacks the qualitative story. Quantitative data is meaningless without the narrative context of what people are actually saying."
Ivy Galindo
Lifecycle Lead, BitGo
The Solution
A real-time narrative intelligence pipeline
BitGo integrated the Perception MCP server directly into their research and analysis stack. This enabled Ivy to track regulatory shifts, monitor competitor announcements, and analyze qualitative market sentiment in real time.
Integrated Developer Stack
Connects the Perception MCP to Codex and Claude, feeding real-time narrative and regulatory intelligence directly into internal systems.
Source-backed narrative queries powered by live media sentiment.
Regional Regulatory Mapping
Uses regional filters to track terminology shifts (such as US "regulated custody" vs. Europe "qualified custodian") across international jurisdictions.
Differentiated positioning matching local regulatory frameworks.
Executive Dashboards
Builds HTML dashboards powered by Perception data to present qualitative narrative trends and risk metrics to leadership.
Complex qualitative insights made accessible across the firm.
Qualitative Narrative Intelligence
Replaced legacy keyword-counting with narrative velocity and sentiment tracking across curated digital asset media.
Continuous visibility into market-moving narratives and trends.
The Results
From simple mention counts to integrated intelligence
Before Perception
With Perception
"I use Perception to track regulatory shifts and identify core market narratives in real time. By filtering digital asset coverage by region and language, we capture key positioning nuances to align our communications across jurisdictions."
Ivy Galindo
Lifecycle Lead, BitGo
Deploy narrative intelligence infrastructure with Perception
See how you can connect real-time narrative intelligence directly into your analysis and agent stacks.