How BitGo tracks competitor narratives and regulatory shifts
Ivy Galindo, Lifecycle Lead at BitGo, replaced legacy media monitoring with Perception to power real-time narrative tracking and regional positioning analysis.
Sprout Social
legacy tool replaced
Codex & Claude
MCP stack integrated
Global Markets
positioning analysis
BitGo is a prominent institutional digital asset infrastructure provider. In January 2026, BitGo completed its IPO, which expanded communication demands across multiple jurisdictions.
BitGo
Institutional Digital Asset Custody
Ivy Galindo, Lifecycle LeadThe Challenge
Legacy tools stop at the numbers. BitGo needed the industry context
As a public company, BitGo needed to track how it was covered, what competitors were doing, and how narratives formed across different regions.
Legacy media monitoring tools only count mentions and engagement metrics: they do not show what the market is actually saying, or why sentiment is shifting.
"When comparing Perception side by side with Sprout Social, the difference is context. Sprout shows you quantitative metrics, but it lacks the qualitative story. Quantitative data is meaningless without the narrative context of what people are actually saying."
Ivy Galindo
Lifecycle Lead, BitGo
The Solution
A real-time narrative intelligence pipeline
BitGo integrated the Perception MCP server directly into their research and analysis stack. This enabled Ivy to track regulatory shifts, monitor competitor announcements, and analyze qualitative market sentiment in real time.
Integrated Developer Stack
- Trigger
- An analyst or internal system needs a current narrative or regulatory answer.
- Perception data
- Perception MCP results from live media sentiment, narrative, and regulatory sources.
- Reasoning
- Codex or Claude connects the source evidence to the internal question.
- Output
- A cited narrative or regulatory answer inside the existing developer stack.
- Schedule
- On demand.
Business result
Source-backed narrative queries powered by live media sentiment.
Regional Regulatory Mapping
- Trigger
- A custody positioning decision enters a new jurisdiction.
- Perception data
- Regional coverage filters and jurisdiction-specific custody terminology.
- Reasoning
- The workflow compares terminology and framing across the target regions.
- Output
- A regional regulatory positioning map.
- Schedule
- Per market review.
Business result
Differentiated positioning matching local regulatory frameworks.
Executive Dashboards
- Trigger
- Leadership needs a clear view of narrative trends and risk.
- Perception data
- Perception narrative trends, sentiment, and risk metrics.
- Reasoning
- The workflow ranks the material changes and converts qualitative signals into an executive view.
- Output
- An HTML dashboard for internal stakeholders.
- Schedule
- Prepared for leadership reviews.
Business result
Complex qualitative insights made accessible across the firm.
Qualitative Narrative Intelligence
- Trigger
- A market-moving narrative changes direction or speed.
- Perception data
- Narrative velocity and sentiment across curated digital asset media.
- Reasoning
- The workflow identifies which narratives are accelerating, fading, or changing tone.
- Output
- A continuous narrative and trend watch.
- Schedule
- Continuous monitoring.
Business result
Continuous visibility into market-moving narratives and trends.
The Results
From simple mention counts to integrated intelligence
Before Perception
With Perception
"I use Perception to track regulatory shifts and identify core market narratives in real time. By filtering digital asset coverage by region and language, we capture key positioning nuances to align our communications across jurisdictions."
Ivy Galindo
Lifecycle Lead, BitGo
Put Perception in your research stack
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