Case StudyEnterprise

How BitGo tracks competitor narratives and regulatory shifts

Ivy Galindo uses Perception to compare competitor narratives and regulatory mentions across the US, EU, and APAC.

Sprout Social

legacy tool replaced

Codex & Claude

MCP stack integrated

Global Markets

positioning analysis

US • EU • APAC

BitGo is a prominent institutional digital asset infrastructure provider. In January 2026, BitGo completed its IPO, which expanded communication demands across multiple jurisdictions.

NYSE: BTGO

BitGo

Institutional Digital Asset Custody

IndustryCustody & Infrastructure

RegionGlobal (US, Europe, Asia)

Use CaseMedia Monitoring & Localization

User

Ivy Galindo, Lifecycle Lead

The Challenge

Legacy tools stop at the numbers. BitGo needed the industry context

As a public company, BitGo needed to track how it was covered, what competitors were doing, and how narratives formed across different regions.

Legacy media monitoring tools only count mentions and engagement metrics: they do not show what the market is actually saying, or why sentiment is shifting.

"When comparing Perception side by side with Sprout Social, the difference is context. Sprout shows you quantitative metrics, but it lacks the qualitative story. Quantitative data is meaningless without the narrative context of what people are actually saying."

Ivy Galindo

Lifecycle Lead, BitGo

The Solution

A real-time narrative intelligence pipeline

BitGo integrated the Perception MCP server directly into their research and analysis stack. This enabled Ivy to track regulatory shifts, monitor competitor announcements, and analyze qualitative market sentiment in real time.

Connect the research tools

A cited narrative or regulatory answer inside the existing developer stack.

Result

Source-backed narrative queries powered by live media sentiment.

How it works

When: An analyst or internal system needs a current narrative or regulatory answer.
Sources: Perception MCP results from live media sentiment, narrative, and regulatory sources.
Analysis: Codex or Claude connects the source evidence to the internal question.
Schedule: On demand.

Compare regional terminology

A regional regulatory positioning map.

Result

Differentiated positioning matching local regulatory frameworks.

How it works

When: A custody positioning decision enters a new jurisdiction.
Sources: Regional mentions filters and jurisdiction-specific custody terminology.
Analysis: The workflow compares terminology and framing across the target regions.
Schedule: Per market review.

Brief the leadership team

An HTML dashboard for internal stakeholders.

Result

Complex qualitative insights made accessible across the firm.

How it works

When: Leadership needs a clear view of narrative trends and risk.
Sources: Perception narrative trends, sentiment, and risk metrics.
Analysis: The workflow ranks the material changes and converts qualitative signals into an executive view.
Schedule: Prepared for leadership reviews.

Follow narrative changes

A continuous narrative and trend watch.

Result

Continuous visibility into market-moving narratives and trends.

How it works

When: A market-moving narrative changes direction or speed.
Sources: Narrative velocity and sentiment across curated digital asset media.
Analysis: The workflow identifies which narratives are accelerating, fading, or changing tone.
Schedule: Continuous monitoring.

The Results

From simple mention counts to integrated intelligence

Before Perception

Quantitative metrics without qualitative context

Meltwater and Brand24 keyword noise and spam

Manual analysis of regional custody terminologies

Delayed identification of competitor narratives

Static spreadsheets for internal reporting

With Perception

Source-backed narrative and sentiment tracking

Clean signals from thousands of curated media sources

Language and regional filtering for multi-jurisdiction positioning

Direct Codex and Claude MCP agent integrations

HTML dashboards for internal stakeholders

"I use Perception to track regulatory shifts and identify core market narratives in real time. By filtering digital asset coverage by region and language, we capture key positioning nuances to align our communications across jurisdictions."

Ivy Galindo

Lifecycle Lead, BitGo

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