Institutional · Active · Since Aug 2020
Bitcoin Treasury Strategy
Corporations adopting Bitcoin as a treasury reserve asset
Editorial profile · last revised April 30, 2026
Overview
The Bitcoin Treasury Strategy narrative tracks the corporate adoption of Bitcoin as a balance sheet reserve asset. Pioneered by Michael Saylor's MicroStrategy (now Strategy), this approach has been adopted by companies across sectors and geographies. The narrative gained new momentum in 2025 with GameStop, Semler Scientific, and Japanese company Metaplanet joining the trend. Perception tracks treasury announcements, accumulation patterns, and the media's evolving perception of this strategy, from "reckless speculation" to "legitimate corporate finance."
Key events
MicroStrategy First Purchase (Aug 2020)
GameStop BTC Buy
Metaplanet Asia Strategy
Key companies
- Strategy
- MicroStrategy
- Metaplanet
- Tesla
- GameStop
- Semler Scientific
Key outlets
Track this narrative with the sources behind it
Ask your AI how Bitcoin Treasury Strategy coverage is moving and open the articles behind the answer.