Not a news feed. Not a dashboard. The answer to the question every editor asks at 8am: what should we cover, and what angle hasn't been taken?
Competitive Framing Analysis
0 outletsUnderexplored Angles
1,000+ sources
Angle Discovery
Your reporter files 500 words on the biggest story of the day. So did every other outlet. Perception analyzes how dozens of outlets are framing the same story and surfaces the underexplored angles in 60 seconds. That's the edit note that makes your piece the one people share.
Try this prompt
Analyze the media coverage of Bitcoin ETF inflows this week. How are different outlets framing it? What's the sentiment split? What angles are underexplored?
Framing by outlet
0 outletsBanks lobbying for stablecoin custody role
Industry celebrates regulatory clarity
Consumer protection concerns unresolved
Coverage Gap Analysis
This week vs competitorsCompetitive Intelligence
News editors spend up to an hour a day manually reading competitor articles and identifying coverage gaps. Perception maps how competitors frame stories differently from you, not just what they covered, but how they covered it and where your coverage has gaps.
Try this prompt
Compare how different outlets covered stablecoin regulation this week. How does the framing differ? Where are the coverage gaps?
Narrative Context
When a breaking story lands, your team needs the narrative arc, what's been said, how sentiment shifted, which threads connect to which. Perception maps the full narrative evolution so editors can brief reporters instantly instead of spending 20 minutes in a back-and-forth that might never find the sharpest angle.
Try this prompt
How has the narrative around stablecoin regulation evolved over the past 30 days? What are the key sentiment shifts and which outlets are driving the conversation?
Narrative Evolution, 30 Days
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