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Corporate Treasury · MSTR:NASDAQ · United States

Strategy (MSTR)

The company that started the corporate Bitcoin treasury movement.

Archived sentiment

As of Oct 3, 2026 · 0 to 100

76

Very Bullish

Sep 26, 2026 to Oct 3, 2026142 mentions
58% positive36% neutral6% negative
Mentions
142
Sep 26, 2026 to Oct 3, 2026
Sources tracked
2,800+
Active in the 12 months to 26 Sep 2026
Record starts
2011
Earliest year in Perception's archive

About

Strategy (formerly MicroStrategy) pioneered the corporate Bitcoin treasury model under Michael Saylor's leadership. The company's Bitcoin strategy generates significant media coverage and shapes institutional adoption narratives across the industry.

Founded
1989
CEO
Phong Le

Themes around Strategy

Editorial · January 6, 2026

Themes noted for Strategy when this profile was written. Current coverage and sentiment are in the app.

  • Bitcoin accumulation strategy
  • Institutional adoption leader
  • Michael Saylor influence
  • Treasury management model

Recent mentions

From the Perception archive · Oct 3, 2026

XOct 2, 2026
positive

@TNorth

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Strategy (MSTR) mentions and sentiment

Perception tracks Strategy across 2,800+ sources, including crypto-native outlets, the financial press, social media, podcasts, earnings transcripts and analyst research. Each mention is sentiment-scored and connected to the wider narrative.

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Strategy is tracked in the Corporate Treasury sector alongside Tesla, Metaplanet, Michael Saylor.

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