Make the right call on digital assets
Research and strategy for banks, asset managers, market infrastructure and digital asset companies.
We follow your peers and competitors, the institutional holdings and flows that matter to you, and the sales and BD openings in your market.
Research projects from $2,500. Perception Advisory from $5,000 a month.
Your peers move every week
They launch, file, hire and talk across news, filings, earnings calls, podcasts and posts. We read 2,800+ sources and pull out what touches your product, strategy and pipeline, with a link to every source.
Who it's for
For the teams taking your firm into digital assets
Heads of digital asset business lines, strategy, product, BD, research, IR and marketing at banks and private banks, asset and wealth managers, ETF issuers, payment companies, insurers, market infrastructure, and established digital asset companies.
Digital asset business line
Which of our peers are building what we're building, and how far along are they?
Strategy
Which of our peers made a move in digital assets this quarter, and what did they launch?
Product
Which digital asset products are competitors bringing to clients, from ETFs to custody to payments?
BD and sales
Which institutions just added digital asset exposure, and who do we call first?
Research
Where are institutional holdings and flows moving, and why?
Marketing and go-to-market
What are our peers saying about digital assets, and which story is ours to tell?
How to work with us
Start with one project
Every piece arrives as a report or an email brief, so your team reviews it the way it reviews any research provider.
Monthly research
Free
Once a month we publish what we found in the data.
Private market map
$2,500
Your peers, the holdings and flows that matter, sales and BD signals, and three recommendations on what to do next. Built for your product, sales or marketing team.
Co-branded report
$5,000
A published report built on your data and Perception's record. We do the research and write the content, and you put it in front of your audience.
Perception Advisory
From $5,000 a month
Research, strategy and content every month: trackers, a weekly brief on what it means for you, a monthly strategy call, content built on the research for your own channels, and the terminal for your team. It starts after a project.
Sample work
We wrote the media section of Epoch VC's Bitcoin ecosystem report
Epoch's 2026 annual report on the Bitcoin ecosystem carries our "Bitcoin in the Media" section: 356,423 data points from 653 sources, 1 January to 30 December 2025.
Read the reportWe also run a monthly research desk for a US asset manager.
The public record, connected
Follow a story across publications, company statements, and the history that gives it context.
See how sources connect- Across the industry
- Media mentions, podcasts, company disclosures, regulatory filings, earnings calls, and public conversations.
- History back to 2011
- Compare today’s developments with earlier mentions. Available history varies by source.
- Evidence you can inspect
- Follow citations to the original material and check the dates, wording, and context.
Frequently asked questions
What does it cost?
A private market map is $2,500. A co-branded report is $5,000. Perception Advisory starts at $5,000 a month with a 3-month minimum, then runs month to month with 30 days' notice, and includes the terminal for your team.
Why start with a project?
You see the research on your own market before you commit to anything monthly. If you sign up for Advisory within 14 days of a market map, the $2,500 counts toward your first month.
Does it need IT or compliance sign-off?
The research arrives as a report and a weekly email brief, so your team reviews it the way it reviews any research provider. We host everything, outside your systems. Teams that want the live desk inside their own network can add an install.
Who does the research?
Fernando Nikolic, Perception's founder. He spent four years as VP of Marketing at Blockstream, a bitcoin infrastructure company. He leads every project and writes the recommendations himself.
What does Advisory include?
Research, strategy and content: a peer and competitor tracker, an institutional holdings and flows tracker, sales and BD signals, a weekly brief on what it means for you, one strategy call a month, one prep pack a quarter, content built on the research for your own channels, a live desk, and the terminal for your team, with 10 seats.
What is the terminal?
The app our research runs on. It comes with Advisory, so your team can search the same record we use, with 10 seats.
See the terminalDo you work with digital asset companies?
Yes, on the same terms. It starts with a market map, and Advisory follows if the research is useful to you.
Is anything free?
The monthly research email. Join over 1,000 readers.
Tell us about your market
Answer a few questions, pick a time, and Fernando shows you what a market map of your market would cover.