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#1 of 175MSTR:USπŸ‡ΊπŸ‡Έ United States

Strategy

Strategy holds 843,775 BTC, the #1 largest public-company Bitcoin treasury tracked by Perception. That's 65.7% of all corporate Bitcoin holdings and 4.018% of total supply.

Bitcoin Held
843,775
β‰ˆ $53.40B at $63,286/BTC
Unrealized loss
-$10.29B
BTC Held
843,775
Rank #1 of 175
Current Value
$53.40B
at $63,286/BTC
Avg Cost Basis
$75,476
per BTC
Unrealized P&L
-$10.29B
Unrealized loss

Where Strategy ranks

Share of all corporate BTC
65.7%
Share of total BTC supply
4.018%

Public companies hold 1,285,045 BTC in aggregate ($81.32B), about 6.12% of Bitcoin's circulating supply. Strategy accounts for 65.7% of that.

Narrative vs Capital

Does the coverage lead the buying?

Perception tracks how Strategy's media narrative moves against its capital position, showing whether sentiment shifts before the balance sheet does. The full narrative-vs-capital overlay, media coverage, and per-outlet sentiment for Strategy live inside Perception.

Data as of
July 17, 2026

Holdings and cost basis from CoinGecko public treasury data. Current value and P&L computed at the live BTC price. Source: Perception Treasury Tracker.

Strategy (MSTR) Bitcoin Treasury

Strategy is the #1 largest public-company Bitcoin holder tracked by Perception, with 843,775 BTC worth approximately $53.40B. Its average cost basis is $75,476 per Bitcoin, putting the position at an unrealized loss of $10.29B at current prices.

Beyond the balance sheet, Perception tracks Strategy's media coverage and sentiment across 1,000+ curated sources, connecting corporate Bitcoin strategy to the narrative around it. Explore the full Bitcoin treasury leaderboard or track Strategy in real time on the Perception dashboard.