Track how your company, competitors, and the industry are covered across 1,000+ sources. Sentiment-scored, entity-tagged, delivered in real time.
Traditional media monitoring tools like Meltwater, Cision, and Muck Rack were built for mainstream PR. They track newspapers, TV, and wire services. But the digital asset conversation happens across a much broader set of channels that these tools miss entirely.
Crypto PR monitoring needs to cover crypto-native media (CoinDesk, The Block, Bitcoin Magazine), mainstream financial press (Bloomberg, Reuters, FT), social media (X, Reddit, LinkedIn), podcasts, YouTube, conference keynotes, earnings call transcripts, analyst research notes, and regulatory filings. No single traditional PR tool covers this breadth.
Perception was built specifically for this landscape. We monitor 1,000+ curated sources across every channel where digital asset narratives form. Every mention is sentiment-scored, entity-tagged, and connected to the broader narrative context.
PR and communications teams use Perception to generate weekly coverage reports, track campaign impact, and prepare media briefings. The AI connector lets you ask Claude or ChatGPT for a coverage summary with full citations.
IR teams track analyst sentiment, earnings coverage, and peer comparison. Every earnings season, Perception automatically summarizes transcripts and flags key disclosures.
Marketing teams monitor brand sentiment, identify newsjacking opportunities, and track competitive messaging. Real-time alerts catch trending topics while they're still actionable.